• A creative factory of expert insights & ideas to take us from healthcare to self-care.

    Designing a healthier future will depend on how people can take responsibility for their personal well-being.

    We work with companies and partner agencies to inject fresh thinking into their innovation challenges while enrolling them into healthier ways of being at work.

  • LOOKING FOR LEADERS committed to designing tomorrow's health & well-being solutions.

     

    our vision is to create a portfolio of products that EMPOWER PEOPLE TO MANAGE THEIR HEALTH, TIME AND ENERGY.

     

    Our values and our methodology are rooted in the basic human processes needed to thrive in life.

     

    YOU ARE WHAT YOU ABSORB.

    YOU FEEL LIKE HOW YOU MOVE.

    YOU BECOME WHAT YOU THINK.

    YOU LIVE IN WHAT YOU USE.

    YOU GROW IN HOW YOU GIVE.

    YOU INVEST IN WHAT HAS MEANING.

  • CREATIVE SOLUTIONS

    Workshop Facilitation

    Insight Research

    Innovation Strategy

    Concept Design

    Culture Coaching

    Inspiration RETREATS

    1 -Day Explorations

    Go on a journey with experts to better understand the landscape of options in health & wellness to articulate a challenge or design a strong industry proposition while in a "retreat" setting either onsite or offsite.

     

    Stimulus Galleries // Market Safaris // Theme Finding // Healthy Team Building // Group Thrive Retreats

    Insight Workshops

    3-Day Expeditions

    Gain insight on challenges through clarity building, designing from values and aligning on approach to action.

     

    Aligning Teams // Scoping Your Challenge // Mapping Competitive Landscapes // Landing Insights Platforms // FInding Your Proposition and RTB // Brand Building

    Innovation Projects

    30-100 Day Engagements

    Engage teams around a project challenge and work together towards innovating your brand and your team culture.

     

    Defining a Challenge // Aligning on a Vision // Sensing Opportunities // Visioning an Emerging Future // Prototyping for Change // Scaling to Success

  • THE WHO AND THE HOW

    We mostly work in three different capacities with three different types of clients' needs.

    1

    BRANDS

    WHO NEED INNOVATION

    Working with marketing or R&D teams on their health & wellness design thinking challenges: crafting constraints, spotting opportunities, going from insights to ideas, and designing workshops to test assumptions and prototype.

    2

    STARTUPS

    WHO NEED CONCEPTING

    Working with startup teams on refining their ideas:

    rapid-fire concepting, crafting value propositions, clarifying business models, filtering solution optionality and creating momentum for testing.

    3

    CREATIVES

    WHO NEED SUPPORT

    Teaming up with other creative partners to support them on their innovation challenges with tools that look at "Designing From the Body" as opposed to only designing for market needs.

  • CHALLENGES

    Sample briefs for product, service and behavioral innovation projects.

    WORLD'S FIRST TCM RETREAT

    Design a modernized and results-based TCM concept that can plug into our existing hotel as a seamless upgrade.

    REDESIGNING how to stay

    Concept a "new way to stay" in cities across Asia for the needs of the Asian Business Traveler to inform real estate investorments.

    DESIGNING CLEANER AIR

    Help us come up with future ideas in the realm of "personal air" for polluted environments inside and outside.

    sexual well-being

    Gather insights around sexual health so that we can understand Asia's changing social landscapes and go beyond the classic "pleasure" and "safety" positionings.

    INSIGHTS INTO "quality"

    Uncover a way for end consumers to care about our eco-friendly testing standards by understanding their sense of "quality."

    future of "oral care"

    Help us uncover new insights into healthy teeth and gums to fill our future innovation pipeline with fresh ideas.

    MOVE MORE THAN SIT

    How do we help our clients design ways to move in office environments when we sell them chairs that make them sit, without hurting our offering?

    FUTURE OF ELDERLY CARE

    Research new territories and insights to design for a fast-growing aging population in China. 

    UNPLUG TO RECONNECT RETREAT

    Concept a retreat experience in Sri Lanka for the global retreater around "Nature" being the secular guru that teaches a new lifestyle.

    HEALTHIER WHITE RICE

    Helps us position colorful enriched rice to the modern Asian city dweller who won't eat nutritious brown rice due to taste preferences.

    BOTTLING SKIN GLOW

    Create a way to revive an outdated healthy skin cream for third tier young ladies to bring out their inherent skin radiance.

    ECO-CLEAN in CHINA

    Insight research to uncover new territories for a leading global eco-detergent landing in China.

    wellness health insurance

    Help us design an event around doctors embracing wellness as a way to talk about illness.

    CORPORATE WELLNESS LABS

    Help us design a wellness strategy and ideas for services and facilities we can sell to our corporate clients.

    INSIGHTS INTO LOHAS

    Helps us research "what is Natural?" with a new consumer segment demanding better quality lifestyles of health & sustainability.

    SHORT-stay HOLIDAYS

    Designing experiential ideas for the short-stay China domestic traveler around aspirational living with a focus on being healthy.

  • SUITED MONK

    Help me find a positioning and name for a brand that helps people find their Life's Purpose by closing the gap between their inner wisdom and external roles.

    ECLECTIC ORDER

    Help me articulate my eclectic array of talents into a clear vision and offering of artistry-focused business that gives back.

    WEIGHTLESSNESS TRIBES

    Help me organize my philosophy and concept around mind-body peak performance into an experience.

    SPROUT LIFESTYLE

    Create a new brand focused on food education and courses that help our customers grow healthy habits.

  • WELLNESS INNOVATOR

    Innovation Strategist

    Executive Coach

    Somatic Practitioner

     

    Download:

    Bio | CV | Pics

     

     

    time

    25 Years living in Asia Pacific

    15 Years studying mind-body arts

    12 Years working in innovation

    8 Years as an entrepreneur

    ABOUT

    Like many globetrotters since birth, I’m forever a student of learning the differences that make us unique and get along. One part wellness practitioner and one part innovation strategist, I’m passionate about designing ways people can thrive. I’ve evolved to become a hybrid, multi-cultural insight researcher and ideas tinkerer who knows real transformation doesn’t just come from newness but principle-based change that fixes a real world problem. I’ve made ideas happen for a variety of businesses, from pioneering start-ups to multinational brands across various categories — all with the intention of designing from the whole human to create new systems of living in harmony with our own bodies, our societies and the planet at large.

    ENERGY

    9,200 attendees to workshops and events

    1620 hours formal self-development training

    128 innovation projects worked

    12 companies involved in launching

  • SEND US A BRIEF.

    Request for workshops, interviews, speaking engagements, and bespoke projects starts with understanding your needs.

     

    Send us a short description of what you need and we'll respond with a project scope-on-a-page with timing and fees for your consideration.

  • Connect DIRECTLY

    I'm usually flying between Vietnam, Hong Kong, Singapore and China.

    Linked In

    WeChat ID: AmenaLee

    WeChat

    +84934830961

    WhatsApp

  • INSIDE-OUT INNOVATION

    Everything we do habitually is a practice. Like training your mind or body, innovation is a competency that requires repetition and commitment. Like learning how to look at your world upside down.

     

    This takes new skills, tools and mindsets. Learn how to sense the world differently while employing your full somatic intelligence. Harness the power of empathy, presence and influence to envision and test new solutions. Create clarity and alignment on team challenges and practice new modes of collaboration and problem-solving.

     

    Our collective well-being doesn't live in an idea, it lives in continued practice.

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